Introducing our team

Luxury Family Hotels recently welcomed a new Group Operations Director, Adam Dyke. Adam joins LFH with a wealth of hospitality experience including Artfarm, Chewton Glen and Devonshire Hotels and Restaurants. 

We caught up with Adam to find out a bit more about him and his career in hospitality.

 I wanted to be a footballer and play for Newcastle United.

Sadly, I didn’t do as well as I wanted to at my A levels and went through clearance. I met my then-potential university lecturer and she set me a challenge telling me that to do hospitality you had to be dedicated and work hard. I’ve always loved a challenge and haven’t looked back since then.

A couple of things stood out for me, I have a family and have always believed there is a key market for families, parents and children in hospitality. I was aware of LFH’s specialism and found that really exciting. Secondly, after meeting the owners and Managing Director I was keen to take on the challenge and work for them.

There are a few that stand out - a few Christmases ago I went to New York City with my wife, Carrie and my 3 daughters. We ice skated in front of the Rockefeller Centre, as Elf did, and visited the Empire State Building, Statue of Liberty, Central Park Zoo, Natural History Museum, and all the famous landmarks. I had been to New York before but not with my children, it was a different experience with them, and it was magical to see them intrigued by the enormity of it. 

Secondly, I went to Lapland as a family several years back, we met Father Christmas, and enjoyed temperatures of minus 30!  I also drove the girls on a dogsled at night and we were able to see the Northern Lights, an incredible once-in-a-lifetime experience. My fondest holiday memories tend to be those that involve my family as time with them making these memories is so important to me.